溯洄工业设计
- Original Gift
- Professional Team
- Customers
- Service Profile
- Gift Show
JZJT
EAST CJ
CONBA
DOGOO
TNT
GUANGZHOU BANK
HULIANXINGKONG
HENGYUANXIANG
DONGEEJIAO
JUEWEI
KOSE
114
GIFF
51TV
HUQNGYUTANG
JIANGZHONG
BOBO
GLOBLE
TOSHIBA
CANTON FAIR
MEIDUO
PAMIRS
HUANGJINDADANG
HITACHI
JAHUA
AMOI
SSCF
SONGFA
TAITAILE
XINGMINGWANBAO
MENGNIU
INOFA
JUREN
1
Zhun
GUILONG
DEBON
BAOSTEEL
CHUYUAN
GOLDENSUN TECH
GKNK
HUIREN
HONGYANG
aupu
CAE EXPO
CASIO
QINONG
QINGCHUNBAO
RONSHEN
SHANGHAI AIRLINES
CRYSTAL CG
WANGMINGCHANGFU
YULIN
CENLINGCAO
Value association
Value association is the root reason why consumers like your product. Different classification lead to 4 areas- Emotional resonance, clear-cut attitude, distinct personality and world we are looking for!
Benefit association
Product differentiation is the first essential in positioning- that means how to build strong product force with 3 associations of differentiation in category, quality, benefit through the innovation of industrial design . No strong Industrial design, no great value created.
Quality association
Seek brand positioning-create position of 4 main association, with the aim to make products at leading postion in the category competition, and find the reason why consumers like it to consolidate the status. Therefore ,brand positioning is the first idea in the category competition
Category Association
Brand positioning is the marketers trying to target consumers create a positive brand memory and decision-making, including voice, image and the four big Association (category Association, Lenovo, Lenovo and quality benefit value associations), each location corresponding to different research directions.
Customers
SOHUI (SHANGHAI) DESIGN CONSULTING CO.,LTD
Tel:021-6520 5655 Fax:021-6520 5665 Mob:18001956992
E-Mail:fanbaocheng@sohuidea.com
Sohui Innovation Consortium Group, 303 Mohe Road, Baoshan District, Shanghai
blue
blue
laohaochi